Tobi Lütke (@tobi)

Updated 2026-04-10

Co-founder and CEO of Shopify. Known for deep technical fluency, a strong reading culture, and unusually original company building.

Ideas and Themes

  • companies as social technology
  • books as cheat codes for life
  • healthy competition versus empty rivalry
  • entrepreneurship as craft
  • building tools you use every day yourself

Projects and Tools

  • QMD - local search engine for Markdown notes and documents using BM25, vectors, and reranking

Book Recommendations

Sources